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christopherswilson.substack.comSource feed ↗12 posts

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Latest posts

Lessons From Wins, Losses and a 2,045-Vote Oklahoma Runoff

What victories and losses have taught me about turning information into action

When the Poll Isn’t Real

Median Strategies exposed a much bigger problem than fake polling.

America Is Atomizing. Campaigns Haven’t Caught Up.

The electorate is no longer just polarized. It is constantly reorganizing; and campaigns are still using tools built for a more stable world.

The End of the Campaign Consultant

Or perhaps more accurately, the reinvention of the campaign consultant.

The Campaign Dashboard of 2030

What two weeks in Alaska taught me about the future of campaigns.

The New Voter Indexes

Political science is moving beyond demographics; and campaigns that understand this first will define the next decade.

America at 250: Three Lenses for an Honest Conversation

Perspective, Principles and Purpose on Independence Day 2026

The Most Dangerous Person in Politics

The consultant who already knows the answer

The Slopaganda Election

The biggest threat from AI may not be misinformation; it may be our inability to distinguish genuine political movement from manufactured attention.

The Death of the Average Voter

Campaigns built around demographic averages will lose to campaigns built around behavioral clusters

The Volatility Problem

Why some polling leads collapse while others harden; and why most campaigns don’t know the difference.

The Persuadability Illusion

Why most campaigns are targeting the wrong voters; and wasting millions because they misunderstand persuasion