
Lessons From Wins, Losses and a 2,045-Vote Oklahoma Runoff
What victories and losses have taught me about turning information into action
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What victories and losses have taught me about turning information into action

Median Strategies exposed a much bigger problem than fake polling.

The electorate is no longer just polarized. It is constantly reorganizing; and campaigns are still using tools built for a more stable world.

Or perhaps more accurately, the reinvention of the campaign consultant.

What two weeks in Alaska taught me about the future of campaigns.

Political science is moving beyond demographics; and campaigns that understand this first will define the next decade.

Perspective, Principles and Purpose on Independence Day 2026

The consultant who already knows the answer

The biggest threat from AI may not be misinformation; it may be our inability to distinguish genuine political movement from manufactured attention.

Campaigns built around demographic averages will lose to campaigns built around behavioral clusters

Why some polling leads collapse while others harden; and why most campaigns don’t know the difference.

Why most campaigns are targeting the wrong voters; and wasting millions because they misunderstand persuasion