Launched: AI Jobs to be Done Interview Analysis
I ran the Sennie interview through it. Here's what came back in under two minutes.
The Bigger Win
Real Jobs-to-be-Done interviews, plus the tools and concepts behind them. I'll help you use JTBD to find opportunities that move the needle. I worked to formalize the framework with Clay Christensen and Bob Moesta. This is where I show how it works.
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Latest posts
Interviewing for a Product That Doesn't Exist Yet
Whether you're extending a product line or inventing a category, someone is already paying to try to make the progress you're after. Go study that purchase.
The 12 Situations That Should Trigger a Jobs to be Done Interview
You rarely have to invent the research question - it comes from the situation you're in. Here are the twelve that should send you looking.
When to Run Jobs to be Done Interviews, and How Many
You know you should talk to customers. What stops you is everything else: Is now the right time? How many? How formal? Here's a simple map for designing the right Jobs to be Done project.
Satisfied Isn't Safe
Not all switching energy is equal. Escaping pain and chasing delight produce completely different timelines, completely different urgency patterns, and completely different levels of loyalty.
The Most Famous JTBD Interview, Analyzed by AI in Two Minutes
Two minutes from raw transcript to forces, timeline, and opportunities to act on.
The Anxiety Stack: Using Customer Interviews to Find and Solve the Real Barriers to Adoption
You're not designing a product. You're designing your customer's belief that they can succeed with it.
Behind Every Enterprise Purchase Is a Personal Bet
When a company buys enterprise software, there’s always one person who drove the decision. That person didn’t buy the software for the company. They bought it for themselves.
The Shifting Value Equation
The same customer can hire two completely different products from the same category. Not because one is better. Because the job is different.
The Observer Effect in Pull Discovery
The most powerful product discovery doesn’t come from ads, reviews, or recommendations. It comes from watching someone do something you didn’t know was possible.