How the Substack Website and Mobile App Are Vastly Different: A Simple Writer's Guide
You built an entire publication, but plot twist: readers may be experiencing it one post, Note, or comment at a time on the app. Here are the differences...
BadRedhead Media, LLC’s All Things Book Marketing!
A newsletter about the business of being a writer, 3 books JUST for writers! Author platform tips, marketing, branding, how to Substack, and socials. Want personalized help? badredheadmedia@gmail.com
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Latest episodes
5 Ways to Publicize Your Book Without Spending A Fortune
Guest Stephanie Weaver shares realistic ways authors can set goals, control costs, use social media, and publicize a book without burning out.
Should You Put Your Substack Behind a Paywall? Maybe You’re Asking the Wrong Question.
Should your Substack be free or paid? How to decide based on the different options Substack offers, and why I keep my publication free with paid options.
Why Your Backlist May Be One Of Your Most Valuable Marketing Assets
One book introduces readers to your work. A backlist gives them a reason to stay.
Why Everything You Think You Know About Substack Is Probably Wrong
Writers hear a lot of opinions about Substack but many are based on misconceptions. Here's what's true, what's changed, and what you should know before deciding
Medium, Substack, or Beehiiv: Which One Is Best for You?
Trying to choose between Medium, Substack, and Beehiiv? Here’s how they compare in terms of audience, ownership, SEO, cost, and growth.
How to Grow Your Newsletter Without Losing Your Creative Soul
A kind, steady approach to building your audience while protecting your energy. You bet it's possible.
Why Substack Stats Feel “Off” (Compared to Traditional Email Platforms)
Substack doesn’t measure the way traditional email platforms do. How to make sense of it all to help you make strategic marketing decisions and grow.
How Mah Jongg and Wise, Older Women Gave Me My Best Writing Year Yet
A year of Mahjong with her 85-year-old mother taught Rachel Thompson unexpected lessons about writing, focus, friendship, and life.
The Absolute Best Time to Market Your Book Is Before It Exists
Why market a book before it's finished? Build trust, visibility, and an audience long before launch day, just like Hollywood's best campaigns.
Why "Interstellar" Is the Perfect Writing Masterclass Every Author Needs
Why are people still talking about Interstellar? Christopher Nolan's masterful use of foreshadowing, pacing, and emotional payoff has lessons for writers.
Visibility Helps Readers Notice You. Trust Makes Them Buy
Readers often see our work many times before they decide to trust us. Here's why...
Why Gmail Cuts Off Your Newsletters (And How to Stop It Today)
Seeing the “nearing email length limit”? Learn why Gmail clips long emails, and how to compress images and reduce embeds to protect deliverability.
Substack Made Simple: Even More Small Tweaks To Increase Your Visibility Now
The patterns I’ve noticed that affect visibility, ranking, and growth (no hacks, just real use)
Author Fairs: The Hidden Benefits Beyond Book Sales
Thinking about author fairs? My guest, Linda K. Sienkiewicz, shares the real costs, benefits, and simple ways to sell books naturally without feeling pushy.
10 Writing Lessons I Learned from My Cat (And Why They Work)
Writing lessons from my cat Pip on focus, burnout, boundaries, consistency, and mindfulness. Practical advice for writers who want to finish the work.
Substack vs Blogs: Why This Debate Might Be Missing the Point
The Substack vs blogs debate misses the point. What actually matters for writers is email conversion, search discovery, and visibility.
How Author Visibility Drives Book Sales (And Why It Comes First)
Why readers usually need to see, recognize, and trust you before they buy your book!
Step-by-Step Guide: Find Out Who Loves Your Substack Enough to Share
Here’s the dashboard shortcut that reveals when someone mentions your work in their newsletter.
The Internet Told Writers These Marketing Rules. Most Are Wrong.
Five more book marketing myths writers hear all the time, including the 50-review myth, going viral, and why being everywhere on social media rarely works.