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 Via Etsy: It'll Be Just Like You Remember, But Even Better. I am a little skeptical about that part, but returning toy stores are a nice thing to have. Current Toys R Us sections in Macy's stores are spreading to more locations and are pretty good. If you collect toys or buy for kids, it's something and that's a lot more than most malls have for toy stores that aren't LEGO stores or places selling secondary market Funko flipped at a higher price.
They're also claiming flagship stores are opening in in "Atlanta, Chicago, Honolulu, Houston, Los Angeles, Miami, New York, and San Francisco." And we'll all be keeping our eyes open for that - it's unknown if these are permanent installations, seasonal stores, or what exactly. There most likely will not be any big-company toy exclusives at this time, between 10 US Toys R Us stores and 509 Macy's, it wouldn't be enough to support most toy company exclusives, but mom and pops can order LEGO, Playmobil, and a lot of toy companies - so hopefully we'll see a lot of goodies showing up later this year alongside Hasbro and Mattel.
--AP
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 Via The New York Times: Mattel Opens Its Vault to Revitalize Dormant Brands. [Paywall, alternate link with less information at Toy News International.]
Seemingly Secret Wars-sized figures with 5 joints and very little unique tooling between them, Big Jim, Pulsar, and Major Matt Mason are expected to launch as early as Friday on Mattel Creations and be at SDCC for $40 per set. Most likely this is being done to renew/strengthen trademarks. Younger readers in indie toy circles may not recognize any of them, but Big Jim is famous from being a line where Mattel borrowed a lot of assets to make He-Man's pals, and Major Matt Mason was a space-race-era hit which is what inspired Colorforms and Mel Birnkrant to make their "plays with" line, The Outer Space Men.
--AP
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