Two shocking campaigns! One understood branding. One didn’t.
Liquid Death: Shock but with with brand connect
Alt Strategy’s Newsletter
An alternate perspective on Marketing, Business ..& sometimes life.
Overdue Last read · last published · next check
Last read 5 days ago, longer than this feed's 2 days schedule.
Latest posts
Understanding India's real market potenetial
and why does a Netflix have only 10 million customers but a luxury brand sells a lot comparatively
Netflix Didn’t Run ads. It Built a Living Room 30 Feet in the Air
Bad marketing team thinks in mediums and platforms.
Crisis communication has changed in the digital age. Why organizations are still doing it the old way, which is one-way?
Amplification without empathy is not communication.
The AI Education IIT (And Everyone) Gets Wrong
It’s frustrating how much mediocre AI education is being sold by established brands.
Zepto’s IPO Document Should Worry Every CMO
Decades back, David Ogilvy asked us to be suspicious of awards.
Startups talk about hard work, grit etc. Gen Z is practicing it and we remain spineless
A founder sent this email to his colleagues.
Why LinkedIn content partnership makes sense for brands -I changed my opinion :-)
Yesterday of the few times I looked at my Linkedin analytics .
Vietnam's journey to becoming an upper middle income economy
Vietnam recently became an upper-middle-income economy. That’s much better than India. Also remember that Vietnam has a high population density, 100 million for a small-sized country. And Fifty years ago, the war had just ended — millions dead, cities and factories in ruins, GDP per capita 130$.
The Marketing Loop Brands Keep Missing (And What IKEA Got Right)
Marketing is shifting from ads to experiences and tangible elements.
ChatGPT ads -A Practical Guide (download for free)
OpenAI just opened its ads platform to everyone.
Meta, Kunal Shah, and Occam’s Razor
If you go by LinkedIn consensus right now, Kunal Shah + WhatsApp = super app.
The Job Description Is Where Marketing ROI Goes to Die
The simplest way to get ROI from marketing is to get the job description right.
FIRE- Early Retirement. Isn't as great as its often made out to be
I was having a conversation with a friend the other day.
How Each State in India, Thailand, and Vietnam Could Generate Millions — and Scale to Billions
And its unexplored
AI & Venture Capital
our prediction from two years back came true
Video Editors will lose jobs
AI replacing video editors
How Ultra Nationalism Turned India's Affluent Travelers Into Embarrassing Tourists
I am sitting in Vietnam right now.
The Largest IPO in History Is hurting Capitalism
And if you're not investing in US markets, this still concerns you.
AI Is Drinking & Dirting Your Water. What can you do?
I use AI every day. I understand it reasonably enough — and perhaps because of that, the environmental impact genuinely scares me.
The Fractional CMO Is Finally Having Its Moment in India — But We're Still Early
my candid take