Cross-cultural diversity — that's the biggest opportunity in India right now, or even for India (or Vietnam, Indonesia, Thailand, etc.) to go global. 🌏
Kokam Cafe is a popular restaurant which opened in Lucknow a year back, and it has become quite popular.
And if you see the pricing, it's not cheap at all. The reason it does well is because it has taken good South Indian food (beyond dosa) and brought it to Lucknow, and it's completely new for the city. 🍽️
The same thing happened with rolls a while back. I remember loving rolls when I used to go to Calcutta as a kid. But now rolls are available everywhere. 🥙
Vietnamese coffee did it as well when folks brought it to India; unfortunately, the Vietnamese failed to capitalize on it and allowed other brands to come in. And seriously, the cà phê sữa đá or đen đá these brands sell not as good as the Vietnamese standard. ☕️
There’s a huge opportunity for Vietnam to launch its own version of Starbucks, or better, a range of packaged coffees.
The most viral trend in Dubai in the restaurant scene right now is these burgers made from our version of Malabar parathas with a beef patty and cheese in the middle. So instead of buns, they have Malabar parathas. 🍔
These are just four examples of food which has travelled from one state or one country to another and, in its original form or as a simple fusion, has become a viral trend or a big business.
None of these food items are, quality‑wise, any different from the original version. In fact, in many cases I would say the original is far superior — still far superior — and I'm not a purist.
But that's where the opportunity lies.
Take stuff from a city, a state, a country in Asia and go global with it.
👉 Countries like India, Thailand, and Vietnam, which are known for their cuisine, are sitting on billion‑dollar opportunities that are unexplored because they are too focused on the local market, whether it be your city or state, whereas the big opportunity lies in building a high‑margin product, which can happen only in new areas. 💡
Remember: People pay a premium for new experience,not just for good quality.
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