It’s frustrating how much mediocre AI education is being sold by established brands.
Take this Linkedin ad from IIT Kanpur. It presents ChatGPT, Claude, and others as siloed tools for different tasks. Nobody subscribes to all of them. Nobody should.
But here’s what’s really missing:
1. Tools built on top of these
This doesn’t address the abstraction layer. If you’re slightly tech-inclined, you can use Claude Code and build a website. But most people don’t want to spend time learning that. They need simpler tools — no-code builders, AI-powered marketing platforms — that let you ship something fast by just typing what you want.
The issue isn’t which base model you choose. It’s that courses teach the tools themselves, not the ecosystem around them.
2. The workflow shift
AI isn’t about the tools. It’s about how you transform existing processes.
Large organizations today have excellent tech capabilities. They’re implementing AI everywhere. But they’re still struggling because they aren’t thinking in terms of workflows — how does this change approvals, review cycles, customer feedback loops, hiring? How do you integrate it with the team you already have?
That’s the conversation that matters. And it’s not in any of these courses.
3. What works for leaders
There’s a completely different skill set for founders, CMOs, and C-suite than what these programs teach.
A leader doesn’t need to know how to extract structured data from an LLM. They need to know which decisions move faster now, which meetings can shrink, and which skills become optional. That’s entirely different training.
Two years back, I said: “Don’t waste time on prompt engineering. It’s useful only for a while unless you’re technical.” That prediction held.
If your team needs actual, practical AI training — covering workflows, not hype — at 20-25% of what these branded courses cost, let’s work on it.
-Saurabh Parmar, Fractional CMO
www.linkedin.com/in/saurabhparmar/
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