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Alt Strategy’s Newsletter · Jul 3, 2026

ChatGPT ads -A Practical Guide (download for free)

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Alt Strategy · Alt Strategy’s Newsletter

OpenAI just opened its ads platform to everyone. No minimum spend. Self-serve. Available now in the US, Canada, Australia, and New Zealand.

I put together a 14-slide practical guide covering:

— How ChatGPT ad units actually work

— Bidding models (CPM vs CPC) and current pricing benchmarks

— Context hints — the targeting logic that replaces keywords

— Creative specs and tone guidance

— Conversion tracking setup (Pixel + Conversions API)

— Who can run these and what categories are excluded

Free to access and download here: click

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-Saurabh Fractional CMO https://www.linkedin.com/in/saurabhparmar/

Read the original on altstrategy.substack.com

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