Alt Strategy
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Alt Strategy’s Newsletter
An alternate perspective on Marketing, Business ..& sometimes life.
21 posts · theirs
Lately
Two shocking campaigns! One understood branding. One didn’t.
Understanding India's real market potenetial
Netflix Didn’t Run ads. It Built a Living Room 30 Feet in the Air
Crisis communication has changed in the digital age. Why organizations are still doing it the old way, which is one-way?
The AI Education IIT (And Everyone) Gets Wrong
Zepto’s IPO Document Should Worry Every CMO
Startups talk about hard work, grit etc. Gen Z is practicing it and we remain spineless
Why LinkedIn content partnership makes sense for brands -I changed my opinion :-)
Vietnam's journey to becoming an upper middle income economy
The Marketing Loop Brands Keep Missing (And What IKEA Got Right)
ChatGPT ads -A Practical Guide (download for free)
Meta, Kunal Shah, and Occam’s Razor
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