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Africa Fashion Decoded

Award-winning veteran journalist and editor turned PR and wholesale manager. Uncovering the history, culture and business of African fashion.

africafashiondecoded.substack.comRSS feed ↗20 episodes

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Latest episodes

Fashion in the Time of War

With disasters happening left, right, and centre, it sounds frivolous talking about fashion right now but hear me out

How African Institutions Continuously Fail its Fashion Industry

Calls for more support and industry frustration over the lack thereof have been building for decades.

Reviews From Berlin Fashion Week, and Elle Magazine Africa Launches

Orange Culture, Kenneth Ize, and Buzigahill unveil their latest Autumn/Winter 2026 collections and Naomi Campbell covers Elle Africa's debut issue

Notes From Couture Part 2: Meet the Kenyan Artist Behind Dior’s Sculptural Haute Couture Gowns

Magdalene Odundo is a world renowned potter celebrated for her human-inspired ceramics.

Notes From Couture Part 1: Imane Ayissi explores the Cathartic Language of Design

A designer at play — and the fashion news you won’t hear in the media.

Ralph Lauren, The New Role of Designers, And Other Shifts Influencing African Fashion in 2026

2025 was a busy and challenging year for fashion.

The Hype Of Lagos Fashion Week

Is it justified? Here's my take.

A Quick Update

Joining Shopmy and affiliate marketing's role in African fashion

Ezokhetho: The South African Brand Weaving Memory and Heritage Into Design

Founder, Mpumelelo Dhlamini discusses the meaning behind the brand’s latest collection, its introduction of menswear, and what it means to design with truth

South African Fashion Week's Temporary Pause: An Exclusive Interview With its Founder and What it Reveals About the State of Fashion

The biannual event has abruptly cancelled its upcoming AW26 season to "restrategise" amid ongoing industry shifts

Burberry’s Latest Campaign: What African Fashion Can Learn About Influencer and Strategic Collaborations

A modern marketing playbook

Why China Is the Next Big Market for African Brands: Insights from Development Reimagined’s CEO

An interview with Hanna Ryder

Where Were the African Designers at the Met Gala?

A Glaring Absence in Fashion’s Biggest Night

Why African Fashion Feels Stuck: A Fresh Perspective on the State of the Industry

The sector is thriving creatively, yet its business growth still lags behind.

South Africa’s Retail Boost and What it Means for Fashion

The emergence of innovative designer boutiques is broadening opportunities for local brands and consumers alike.

Notes From Menswear Fashion Week: AW25

My verdict on this season

Just A Thought

Happy Holidays

Craft and Textile illusions: Fashion’s New Marketing Playbook

Notes from fashion week

Why I stopped attending fashion week

New season, same routine

It's a weird time to be in fashion

For many years I struggled to connect the dots between fashion, the economy, and politics.