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ADTECH GEEK

Navigating the evolving ocean of ad tech solutions for media outlets.

adtechgeek.substack.comSource feed ↗16 episodes

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La semana por delante: IA, programática y creatividad convergen en el audio digital

En un evento conjunto en Madrid, DV360 y Spotify mostraron cómo la programática basada en IA está redibujando el panorama del audio digital

The CTV Reset: From Cannes Buzz to Strategic Infrastructure - This week in AdTech Essentials

CTV has emerged from the Cannes spotlight as the centerpiece of a rapidly evolving programmatic media landscape, powered by real-time data, identity integration, and regulatory shifts

Es imparable: la publicidad generada por IA salta de las búsquedas al metaverso

De la automatización del search al auge del metaverso y los riesgos del social commerce y su impacto en América Latina.

CTV Ad Spending and Innovation are leading the industry - This week in AdTech Essentials

Streaming takes the lead: OS-level control, AI-powered tools, and taxonomy updates signal a new era for CTV. AI, fraud, and audio trends follow.

La semana por delante - Fraude publicitario en CTV: el enemigo llamando a la puerta de nuevo

La televisión conectada (CTV) se consolida como un pilar del gasto digital en 2025, pero su crecimiento exige nuevas estrategias

AI Becomes the New Baseline in Programmatic Advertising - This Week in AdTech Essentials

Fraud surges, regulators target Google, and platforms like TikTok and Meta reshape digital advertising across the Americas.

Disintermediation or Dependency? Facebook's resurgence as a revenue source for Publishers is a double-edged sword

While publishers grapple with how to monetize under Meta’s shifting rules, agencies face a parallel challenge: Meta is heavily investing in AI-powered advertising tools, threatening their business.

La semana por delante - IA: La revolución silenciosa en la publicidad digital

España y Latinoamérica experimentan un fuerte crecimiento en inversión digital, liderado por el video online, la publicidad móvil y los formatos interactivos.

AI, Fraud & the Fall of the Open Web – This Week in AdTech

AI is reshaping both performance and fraud, the EU drops a regulatory bomb, and Netflix eats TV’s lunch.

Portrait of the Connected TV Consumer in 2025: Key Takeaways from the Study Presented by IAB Spain

Key Learnings from IAB Spain’s 2025 Study and Strategic Parallels Across Latin America

Cookies will be cookies again, buttery and delicious

Google postpones indefinitely its plan to deprecate third-party cookies from its Chrome browser.

Google's Programmatic Business dominance at risk after a smashing Antitrust ruling opens up a new era

U.S. Antitrust Ruling Against Google Could Reshape the Media Programmatic Business in Latin America

Digital Media LATAM 2025: Exploring the Future of Monetization with AI, Video, and Audio

The Impact of Artificial Intelligence on Digital Advertising and Media Revenues

Digital Media LATAM 2025: A New Era of Monetization and Engagement

Gaming as a Strategic Tool for Audience Engagement and Retention

Digital Media LATAM 2025: Innovating for the Future of Journalism

Subscriptions and the Challenge of Engaging Young Audiences

Digital Media LATAM 2025: The Future of Journalism in a Digital World

Latin America's Press is Struggling Amid Political and Economic Challenges