La semana por delante: IA, programática y creatividad convergen en el audio digital
En un evento conjunto en Madrid, DV360 y Spotify mostraron cómo la programática basada en IA está redibujando el panorama del audio digital
Navigating the evolving ocean of ad tech solutions for media outlets.
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En un evento conjunto en Madrid, DV360 y Spotify mostraron cómo la programática basada en IA está redibujando el panorama del audio digital

CTV has emerged from the Cannes spotlight as the centerpiece of a rapidly evolving programmatic media landscape, powered by real-time data, identity integration, and regulatory shifts
De la automatización del search al auge del metaverso y los riesgos del social commerce y su impacto en América Latina.
Streaming takes the lead: OS-level control, AI-powered tools, and taxonomy updates signal a new era for CTV. AI, fraud, and audio trends follow.
La televisión conectada (CTV) se consolida como un pilar del gasto digital en 2025, pero su crecimiento exige nuevas estrategias

Fraud surges, regulators target Google, and platforms like TikTok and Meta reshape digital advertising across the Americas.
While publishers grapple with how to monetize under Meta’s shifting rules, agencies face a parallel challenge: Meta is heavily investing in AI-powered advertising tools, threatening their business.

España y Latinoamérica experimentan un fuerte crecimiento en inversión digital, liderado por el video online, la publicidad móvil y los formatos interactivos.

AI is reshaping both performance and fraud, the EU drops a regulatory bomb, and Netflix eats TV’s lunch.

Key Learnings from IAB Spain’s 2025 Study and Strategic Parallels Across Latin America

Google postpones indefinitely its plan to deprecate third-party cookies from its Chrome browser.

U.S. Antitrust Ruling Against Google Could Reshape the Media Programmatic Business in Latin America

The Impact of Artificial Intelligence on Digital Advertising and Media Revenues

Gaming as a Strategic Tool for Audience Engagement and Retention

Subscriptions and the Challenge of Engaging Young Audiences

Latin America's Press is Struggling Amid Political and Economic Challenges