ADTECH GEEK · May 30, 2025

AI Becomes the New Baseline in Programmatic Advertising - This Week in AdTech Essentials

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Fraud surges, regulators target Google, and platforms like TikTok and Meta reshape digital advertising across the Americas.

Artificial intelligence is fundamentally reshaping programmatic advertising, accelerating the evolution from rules-based automation to predictive, real-time decision-making. Nearly 80% of programmatic advertisers are now leveraging AI, according to ExchangeWire, enabling smarter bid strategies, personalized creative optimization, and more precise audien…

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