AI is transforming digital advertising by boosting performance through automation and personalization, while simultaneously enabling more sophisticated ad fraud. In Europe, the EU has introduced sweeping new regulations targeting big tech, reshaping the digital ad landscape with stricter data and competition rules. Meanwhile, Netflix continues to disrup…
ADTECH GEEK · May 23, 2025
AI, Fraud & the Fall of the Open Web – This Week in AdTech
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AI is reshaping both performance and fraud, the EU drops a regulatory bomb, and Netflix eats TV’s lunch.
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