ADTECH GEEK · May 1, 2025

Portrait of the Connected TV Consumer in 2025: Key Takeaways from the Study Presented by IAB Spain

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Key Learnings from IAB Spain’s 2025 Study and Strategic Parallels Across Latin America

Yesterday, April 30th, the much-anticipated Connected TV Study 2025 was unveiled at the Meeting Place Auditorium in Castellana 81. Led by IAB Spain and sponsored by Publiespaña, the report—developed in collaboration with Elogia (VIKO Group)—offers a detailed snapshot of how Spaniards are consuming Connected TV (CTV), what they expect from it, and the op…

Read on adtechgeek.substack.com ↗

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