While publishers grapple with how to monetize under Meta’s shifting rules, agencies face a parallel challenge: Meta is heavily investing in AI-powered advertising tools, threatening their business.
∙ Paid
Just when many publishers had written off Facebook as a lost revenue source, the social platform is quietly making a comeback—not just as a traffic driver but as a direct revenue generator for some. Meta’s newly revamped content monetization program has sparked a renewed interest among publishers, with some already pu…
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