CTV has emerged from the Cannes spotlight as the centerpiece of a rapidly evolving programmatic media landscape, powered by real-time data, identity integration, and regulatory shifts
∙ Paid
The buzz from Cannes has turned into action. Industry leaders didn’t just attend panels—they committed to transforming Connected TV (CTV) into a strategic pillar. What began as theatrical showcases evolved into seamless, technology-led initiatives that demonstrate how CTV is maturing from experimental ad slot to measurement-driven, scalable infrastructu…
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