Cristina de Diego, Director of Marketing and Digital Business at Prisa, Spain, opened the evening session with a compelling question: “Gaming and news: a trend that will transform the future?” This thought-provoking inquiry set the stage for a series of talks exploring the evolving ways in which media companies are seeking to diversify their revenue str…
ADTECH GEEK · Apr 8, 2025
Digital Media LATAM 2025: A New Era of Monetization and Engagement
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Gaming as a Strategic Tool for Audience Engagement and Retention

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