Overcapacity — Notes from China [002]
Swimming in stories (literally) ☔️
who what wai
Your window into what's really happening in China — consumer culture, rising Chinese brands, retail innovation, and street-level signals. With a few hot takes thrown in.
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Overcapacity — Notes from China [001]
introducing a new series 🗞️
🌲 Techno in the trees: My weekend at a music festival in the forest north of Beijing
All for the plot
Chinese brand you need to know: OUTCiRCS
Storytelling is out, products are in.
[Travel diary] Shaoxing: A coffee farmer on Claude, an artisanal bakery, and rural bus routes
A visit to "China's most liveable city"
Chinese brand you need to know: NEDAO
Is this the next biggest running brand?
The Terrifying Side of Emotional Consumption 👻
And what it says about what Gen Z wants
Chinese brand you need to know: Herbeast 东边野兽
The oil serum that has me in a chokehold
Forget Chongqing. Have you been to Fuzhou?
This city serves up more than just good blessings 🧧
Stop with the pop-ups. Unless they look like this
Two brands that raised the bar this weekend in Shanghai