Satch: lyrics, vulnerability, and why songwriting is a craft you never stop honing
Quick intro from Phil (TTAY)
The Team Around You
Fortnightly articles, videos and podcasts covering the biggest opportunities for developing artists. Things like artist dev, playlist pitching, digital distro, TikTok/IG best practices and signing record deals.
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Latest posts
SIGNAL #04: AI Flags & Remixes / Lay-Offs...
This edition: the EU's new AI labelling rules kick in, Spotify lets Merlin's indie labels into its AI remix tool, and Live Nation's Veeps shows you the bit the AI headlines leave out.
Burnout: How Career Musicians, Predict It, Diagnose It, and Actually Deal With It
Practical, actionable things musicians can lean in to...
SIGNAL #03: Growth Package in the UK / Spotify Payouts / ElevenLabs
The Signal
How Independent Artists Build a Live Music Strategy That Actually Works
From your first booking email to a room full of new fans - a complete guide to making live music work harder for your career.
Signal #2: Distrokid / Revelator / Tidal [10th July 2026]
CVC’s majority stake in DistroKid, Warner Music’s acquisition of Revelator, and TIDAL’s cut to AI-only track monetisation.
How do you release your debut single?
And make sure you don't miss any opportunities on the way.
Signal #1: Power, Consent and the Deals Being Signed Without You [12–26 June 2026]
The fortnightly briefing for music industry experts - by The Team Around You
We’re Past Peak TikTok
If the music was that good, you wouldn’t have needed to post ten times a day anyway...
Branding & Why Building a World Around You and Your Music Is More Important Than Ever.
Everyone knows that branding matters, but I think people often misunderstand what that actually means. (Guest article by Lea Gatt)