Free Shipping, Fuzzy Signals-Pinduoduo’s Play for Southeast Asia
Transparency over free shipping? Taobao is responding to PDD's free shipping ads with a clearer but more limited offer
The Tao of Communications
Pan-Asia PR and Marketing Communications - Data, Expert Opinion, Trend Analysis
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Latest posts
Sharing a Real Grandmother Story — Not a 'Dear You' Version
When Heritage Meets Hard Realities
The First Big C Pharmaceutical? Why Hengrui’s $15.2B BMS Alliance Matters
A global drug development thought exercise about a Chinese pharma operating with the clinical ambition and global integration of a Tier-1 multinational
If It Can Be Meme-ed, Should It Be? Why Memes Are Both Brilliant and Dangerous
Nostalgia, Now, Next: The Three-Step Meme Formula That Made Cervical Cancer Screening Scroll-Stopping in a NHS Instagram Post
Manus to Meta — A Singapore Shortcut to Global Capital? Do Zhipu and MiniMax’s HK Listings Highlight Another Way Forward?
Both Zhipu and MiniMax included Singapore-baased entities within their group structures
An Emerging PR Playbook for Pharmaceutical Companies Amid Tariffs
Handling the triple threat of tariff uncertainty, media scrutiny, and public perception
Hengrui Wins Investor Mindshare Through Strategic Visibility
With the world's eighth most pipeline projects, Hengrui Pharma maintains strategic visibility, but there's room for more to realize its true global and stock valuation potential
Black Box: AI171 Investigations and the Evolution of the Modern PR Playbook
Contrasting communication strategies for the AI171 crash, China Eastern’s MU5735 in 2022, and Germanwings’ 4U9525 in 2015 make for fascinating reading
Reddit and Reputation: NTU’s Crisis Class in Session
When course notes go to the court of public opinion, even the smartest institutions can fumble the fundamentals of crisis communication
Manus AI establishes Singapore HQ while declining to answer questions
Not a good look. There might be butterfly effects - pun intended