This company created millions of customers
Tomorrow, it may lose them
Strategic Seeing Club
Helping CEOs design adaptable strategies that actually work in daily reality, not just on paper. | The author of The Customer-Axis Framework | Strategist, Consultant, Advisor, and Board member
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Latest posts
Two Approaches to Strategy—and Only One Actually Works
Two strategy cases
Some businesses can do without strategy. But not yours
Four tough questions about strategy
Scenario Planning: Do You Really Need It?
A future thinking tool worth using, but only if you radically simplify it
Why strategies die on paper. Part 3
The real killer of your strategies isn't where you are looking
Are Your Products Underpriced?
Many businesses could sell their products at higher prices, but they simply don't know how.
Stop Blaming Execution
Why strategies die on paper, part 2
How Strategic Are You? A Checklist for CEOs
A tool for summer reflection
AI Under Investigation: Found Guilty
How one company re-evaluated its AI strategy
From Decline to Growth: How to Turn a Failing Business Around
The Story of One Company’s Revival