Jon Rahm Doesn’t Own LIV. His Golf Swing Does.
Why the $150m everyone is talking about is the least valuable thing he holds
The True Business of Sports
What the business of sports is doing and what it should be doing...
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Latest posts
It's not about the Money.
Sport is a unique beast. Understanding that and the implications are critical to success.
The Abuse Dividend
Why heroes become zeroes, and why we keep paying for it
Build for the Affinity Economy, Not the Attention Economy
Everyone is fighting for attention. That is the What. Affinity is the Why — and it is where the money actually lives.
It’s All Debt Anyway
Why the cleanest balance sheet in football is usually a story someone wants you to believe
Speak Football
The World Cup is reminding us that the game’s biggest asset was never the goals — it’s the belonging. So why do we keep filing it under charity?
Screw YouTube
The platform that won’t pay you is now one governments won’t let your youngest fans onto. Embrace it anyway.
Building on Rented Land
The Fans are ready to engage...but they aren't coming to you!
The Premier League's £4 Billion Problem
Revenue doubled. Profit collapsed. The growth story is over.
Content Dies. Stories Compound.
Why people keep misreading what F1 actually got right — and why most of the attempts to copy it were doomed before the cameras rolled.