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• The True Business of Sports

  What the business of sports is doing and what it should be doing...

  10 posts · theirs

Lately

• Jon Rahm Doesn’t Own LIV. His Golf Swing Does.

  The True Business of Sports · 2026-08-09

• It's not about the Money.

  The True Business of Sports · 2026-08-02

• The Abuse Dividend

  The True Business of Sports · 2026-07-19

• Build for the Affinity Economy, Not the Attention Economy

  The True Business of Sports · 2026-07-13

• It’s All Debt Anyway

  The True Business of Sports · 2026-07-05

• Speak Football

  The True Business of Sports · 2026-06-22

• Screw YouTube

  The True Business of Sports · 2026-06-17

• Building on Rented Land

  The True Business of Sports · 2026-06-08

• The Premier League's £4 Billion Problem

  The True Business of Sports · 2026-06-01

• Content Dies. Stories Compound.

  The True Business of Sports · 2026-05-24

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