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Natalie O’Neill

>1 million followers | brutally honest big sister guides on skincare, finance and wellness in your 20s.

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What I wish I knew before buying my first home, single at 30

The brutally honest tips I wish people had told me when I bought my first home, solo, at 30.

The ultimate sebaceous filaments product combo

Last year I wrote one of my most viral articles on how to make those little black dots at the end of your nose look better - overnight.

Is everyone *actually* making that much money??

The real reason it feels like everyone knows something you don't.

How to grow on Substack from 0

I joined Substack in July 2025 with 0 subscribers and grew 10,000 in just three months. This is what I wish I knew last July.

Can we actually trust Korean skincare brands?

Allow me the title of this post because it’s very different from what I’d usually write.

How to gain your first 10,000 followers from scratch in 2026

I just shared how to make six figures from content in a year, but this post is all about getting your first 10,000 followers.

How to make your 9-5 salary from content in a year

A lot of people are surprised when they find out I never intended to become a content creator.

Boots Ingredients relaunched line: best & worst products

I’ve had many requests to review the newly re-launched Boots Ingredients line.

When to move up in retinoid strength (the answer no one online is giving you)

Getting real skincare results is a test of mental patience.

You don't have acne, you have clog-prone skin. Here's the difference.

How to know if you have clog prone skin, why dermatologists don't acknowledge it and how to get results when you have it yourself.