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MUSIC x

Regular insights about the future of music, media & tech. A strategic writer collective led by Maarten Walraven

musicx.substack.comSource feed ↗11 episodes

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✘ From catalogue to capacity - The majors never fought the future, they licensed it

And: RIAA & IFPI push for AI labels; Spotify’s AI problem is so bad; Notes on financialization; Community has to be earned; Are you building a world fans can belong to?

Notes on Financialization: May-July 2026

And: A modest proposal for artist-centric accounting; The case for resilient creative ecosystems; The case against technological hubris; More music for bike ridin'!

✘ The silence before the silence

And: Organisations working with artists in displacement; Rolling Stones in Roblox; i don't dream of being a content creator; Me + Ableton + Whatever; Micro-movements in Korea & Japan

✘ The reject arc: How taste gets built out of distaste

And: What Spotify doesn't see; Influencers not declaring paid promo; Community is new gatekeeper; Build communities instead of chase streams; Impala's new digital music market plan

✘ Culture is mispriced - where is the opportunity?

Victoria Fäh and Severin Zugmayer on the case for investing in culture

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✘ The most crowded word in music

And: Music festival & video game music; Spotify gaslighting on royalties; Women's impact across live music; 10 things learned from running a feminist media

✘ "Remixes" in the world of music streaming - an in-depth series - part 1

Electronic / Dance music leads the way with 30 to 50% of all consumption in the 6th largest US music genre coming from "Official Remixes". Part 1 of the series maps out the world of remixes.

✘ Deep listening in the red strobe

And: Sowing the seeds of change; A citizen's thought on AI risk; Talkie, a vintage language model from 1930; What your artist manager wishes you knew.

✘ Why I started my own jam session

And: AI simply can't replace it; The mystery of Melody Nelson; The anatomy of a mosh pit; Improvised song writing

✘ One design - music, story, gameplay in Spirit of the North 2: Lost Melodies

And: Singing through cognitive decline with SingFit; Sound investments; Nostalgia fuels consumption; Cantilever pre-seed round from indie labels; Google liable for false answers in its AI summaries

✘ The audience the industry can't see

And: What the chart doesn't see; How the Grammy's should handle AI; Electric Miles; Turning sound into steel and bricks; Why they only listen to their own Suno-generated sounds