Frameworks are not work. Here are three things you can build that bring your ideas to life.
Sorry pal, writing the doc doesn't count. The job is done when the thing is live and actual customers are reading it and using it to make decisions.
Marketing is Hard!
How-tos and learnings for early-stage marketers on the verge of breakdown.
Live Last read · last published · next check
Latest posts
Name your competitors more. Here’s how not to blow it.
Mark Ritson’s double jeopardy law says small brands are screwed. Stealing another brand's salience is the only way out, if you follow these rules.
How to price a new product without winging it
Including a 50-year-old magic pricing survey and other tips that aren’t just copying your competitors or adding a bit on top of your costs
Attribution obsession is ruining your strategy
The real cost of overly-engineered attribution, ironically, is the very thing it’s designed to solve. The solution is actually pretty simple.
User research is the answer to all your problems
Well, at least the ones you have at work.
I'm leaving my VP Marketing role at Yonder. Here are the ten things I wish I'd known on day one.
What I learned about customers, product, creative, strategy, growth and not getting fired. My version of “Head of Marketing for Idiots” (written by an idiot).
How to Not Blow a Big Marketing Budget
Getting a bigger budget isn’t as fun as it sounds. Here’s how to be ready when it happens.
Relax, Marketing Hasn't Changed That Much
I’m done with the ‘marketing has changed forever’ thing. It’s boring. Strong marketing fundamentals haven’t changed and they never will.
Scale Ad Spend Without Blowing Up Your CAC (Part 3 of 3)
How to respond when scaling spend goes badly. Which it will, because this is marketing and nothing works the way you thought it would.
Scale Ad Spend Without Blowing Up Your CAC (Part 2)
How to building a creative production system, experiment to find winners and measure what matters