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Continuous Learning with Jeff Gothelf

A practical bi-monthly, free newsletter for product managers about staying successful and relevant in the age of AI from product expert and author Jeff Gothelf.

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Your VP showed up with a roadmap Claude wrote. Now what?

There are 3 questions that let you challenge the strategy without turning it into an argument about AI or credibility.

What’s worth telling a story about?

The filter that decides what earns a launch moment.

How to prioritize an AI roadmap when effort estimates stop meaning anything

When everything is cheap to build, nothing is prioritized. Two questions now sort your roadmap better than effort ever did.

Is your AI Training a waste of money?

An HR worker used ChatGPT to build a handbook. It came out in HTML. She screenshotted every page into a PDF. That's what tools training without application looks like.

Giving up your thinking to AI.

I caught myself doing it mid-proposal. Here's the test I'm now running on every piece of work.

The rise of performative AI work

Amazon is tracking AI token usage and employees are gaming the system. The real problem isn't the gaming, it's what the metric was asking for in the first place.

Why “taste” won’t save product managers from AI

I've been saying "taste" is the differentiator in the AI era. He said that's a shitty term. Turns out we're both right.

Your team's new AI skill is already worth nothing

Tool fluency is commoditizing. Speed without judgment is accelerated waste. The advantage has moved to the teams that decide best.

You already know this. So why isn't it happening?

We repositioned our entire business in two days. Here's the wall that stops most teams from doing the same.

The skill product managers can’t ignore in the age of AI

AI leveled the playing field. Now product managers need storytelling to move decisions.