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Gal Ratner

AI, agents, and enterprise software, covered by an architect who has to make it work in production.

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AI Agent Boss Just Fired It's First Human For Real. Here Is How to Jailbreak Yours.

An AI manager approved 26 of 26 time-off requests and granted every raise it was asked for. Then it fired someone anyway.

Bigger By The Day Is The Best Content Marketing Campaign Ever Made

The best content marketing campaign ever made ran out of Gold's Gym by a man that never asked anyone for permission.

Unreal Engine 5 Was Supposed to Make Games Cheaper. It Made Studios Bigger.

The tooling worked exactly as advertised. That turned out to be the problem.

How Well Does Perry Marshall's Guerrilla Marketing For Hi-Tech Sales People Hold Up Today?

In 2002 a marketing CD arrived in my mailbox with a falsifiable promise printed on it. AI just came due.

Tucker Max Forgot More About Marketing Than Your Growth Team Will Ever Learn

He was rejected by 100% of publishers, then sold 4.5 million books. I was employee number six at Break.com, selling to the same audience.

Why Bet On Israeli Founders

Fifty years of Israeli engineering, the companies standing right now, and why the ex-IDF founder is still the most underpriced signal in tech.

Y Combinator's Hypocrisy: The CEO Writes With AI, His Forum Flags Me for It

I got flagged on Hacker News for writing with AI in the same year a CEO bragged about firing engineers who refused to use it

7 Terrifying Times When AI Agents Went Off Script

7 times an AI agent went feral in production, and the one boring engineering mistake underneath all of them

Microsoft Is Running Out of Runway

They shipped seven frontier models in June. Nine weeks later they told their own engineers to use OpenAI's instead.

I Priced a Rack at Switch. The Cloud Won.

On-prem versus cloud in 2026, what the spreadsheet always leaves out, and why the AI era is the worst possible moment to start buying hardware.