# Gal Ratner AI, agents, and enterprise software, covered by an architect who has to make it work in production. Page: Feed: --- ## [AI Agent Boss Just Fired It's First Human For Real. Here Is How to Jailbreak Yours.](https://galratner.substack.com/p/having-an-ai-boss-might-be-better) _2026-08-18 · Gal Ratner_ An AI manager approved 26 of 26 time-off requests and granted every raise it was asked for. Then it fired someone anyway. ## [Bigger By The Day Is The Best Content Marketing Campaign Ever Made](https://galratner.substack.com/p/bigger-by-the-day-is-the-best-content) _2026-08-17 · Gal Ratner_ The best content marketing campaign ever made ran out of Gold's Gym by a man that never asked anyone for permission. ## [Unreal Engine 5 Was Supposed to Make Games Cheaper. It Made Studios Bigger.](https://galratner.substack.com/p/unreal-engine-5-was-supposed-to-make) _2026-08-16 · Gal Ratner_ The tooling worked exactly as advertised. That turned out to be the problem. ## [How Well Does Perry Marshall's Guerrilla Marketing For Hi-Tech Sales People Hold Up Today?](https://galratner.substack.com/p/how-well-does-perry-marshalls-guerrilla) _2026-08-15 · Gal Ratner_ In 2002 a marketing CD arrived in my mailbox with a falsifiable promise printed on it. AI just came due. ## [Tucker Max Forgot More About Marketing Than Your Growth Team Will Ever Learn](https://galratner.substack.com/p/tucker-max-forgot-more-about-marketing) _2026-08-14 · Gal Ratner_ He was rejected by 100% of publishers, then sold 4.5 million books. I was employee number six at Break.com, selling to the same audience. ## [Why Bet On Israeli Founders](https://galratner.substack.com/p/always-bet-on-israeli-founders) _2026-08-13 · Gal Ratner_ Fifty years of Israeli engineering, the companies standing right now, and why the ex-IDF founder is still the most underpriced signal in tech. ## [Y Combinator's Hypocrisy: The CEO Writes With AI, His Forum Flags Me for It](https://galratner.substack.com/p/y-combinators-hypocrisy-the-ceo-writes) _2026-08-12 · Gal Ratner_ I got flagged on Hacker News for writing with AI in the same year a CEO bragged about firing engineers who refused to use it ## [7 Terrifying Times When AI Agents Went Off Script](https://galratner.substack.com/p/7-terrifying-times-when-ai-agents) _2026-08-11 · Gal Ratner_ 7 times an AI agent went feral in production, and the one boring engineering mistake underneath all of them ## [Microsoft Is Running Out of Runway](https://galratner.substack.com/p/microsoft-is-running-out-of-runway) _2026-08-10 · Gal Ratner_ They shipped seven frontier models in June. Nine weeks later they told their own engineers to use OpenAI's instead. ## [Earn crypto from idle GPUs (Sponsored)](https://crawlproof.com/a/01Exoc9exbKy) _2026-08-10 · **Sponsored**_ Run one CLI command, connect your GPU, and start receiving crypto payouts. ## [I Priced a Rack at Switch. The Cloud Won.](https://galratner.substack.com/p/i-priced-a-rack-at-switch-the-cloud) _2026-08-09 · Gal Ratner_ On-prem versus cloud in 2026, what the spreadsheet always leaves out, and why the AI era is the worst possible moment to start buying hardware.