We Killed the Big Idea. Then Asked for 47 Deliverables.
Somewhere along the way, advertising stopped asking, “What’s the idea?” and started asking, “How many assets?”
BRAND, THE END OF INNOCENCE
A cynical, clear-eyed look at the world of branding in the age of AI, fake purpose, and corporate cowardice. I write about marketing, culture, leadership, and the quiet panic inside companies trying to appear “authentic” while algorithms rewrite their sou
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I Summoned David Ogilvy. He Wasn’t Impressed.
David Ogilvy passed away in 1999.
Brands Know Everything About Us. They Still Don’t Know Us.
At 11:43 p.m., a woman puts a pair of shoes in her shopping cart.
New Brands Don’t Need Better CVs. They Need More Complete Humans.
The modern hiring process has achieved something close to perfection.
The September Brand Detox: 10 Things Brands Should Do Before They Start Talking Again.
September is when brands return from holiday with a tan, a backlog and the dangerous belief that a few weeks away have somehow improved their character.
Brands Don’t Need More Creative Leaders. They Need to Let Them Lead.
Creative leaders are already inside the building.
AI Will Not Replace Creatives. It Will Replace the Excuse for Bad Ones.
If your work can be replaced by a prompt, maybe it was already dead.
Cannes 2027: No Idea? No Problem. There’s a Category for That.
Cannes Lions has around thirty Award categories.
The End of the Case Study Line
The case study is advertising’s most successful fiction format.
Cannes 2027: No Idea? No Problem. There’s a Category for That.
Cannes Lions has around thirty Award categories.