Ercole Egizi
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BRAND, THE END OF INNOCENCE
A cynical, clear-eyed look at the world of branding in the age of AI, fake purpose, and corporate cowardice. I write about marketing, culture, leadership, and the quiet panic inside companies trying to appear “authentic” while algorithms rewrite their sou
10 posts · theirs
Lately
We Killed the Big Idea. Then Asked for 47 Deliverables.
I Summoned David Ogilvy. He Wasn’t Impressed.
Brands Know Everything About Us. They Still Don’t Know Us.
New Brands Don’t Need Better CVs. They Need More Complete Humans.
The September Brand Detox: 10 Things Brands Should Do Before They Start Talking Again.
Brands Don’t Need More Creative Leaders. They Need to Let Them Lead.
AI Will Not Replace Creatives. It Will Replace the Excuse for Bad Ones.
Cannes 2027: No Idea? No Problem. There’s a Category for That.
The End of the Case Study Line
Cannes 2027: No Idea? No Problem. There’s a Category for That.
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