BRAND, THE END OF INNOCENCE · Aug 19, 2026
We Killed the Big Idea. Then Asked for 47 Deliverables.
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Somewhere along the way, advertising stopped asking, “What’s the idea?” and started asking, “How many assets?”
BRAND, THE END OF INNOCENCE · Aug 19, 2026
Somewhere along the way, advertising stopped asking, “What’s the idea?” and started asking, “How many assets?”
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