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Design Proof
I built a 7-figure Amazon creative agency working with 850+ brands. We've run 1,300+ split tests. I'm publishing everything we learned.
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Latest posts
Roundup: 3 Big Amazon changes in 6 weeks.
The AI disclosure rule, the 75 character title cap, and the storefront AI tool that grades your own pages. Here’s what actually changed.
I put Amazon’s storefront AI and Claude in the same room. They disagreed, and that’s where the money was.
I’ve been digging client accounts to find out whether we should be chasing dwell time. I found a list of fixes that needed no design at all, and a step by step audit anyone can run.
The cool kids in every category are adopting this design trend.
The clinical, science-driven aesthetic started in beauty and it's showing up in pet and supplements now. Some of it is doing real work on conversion, one piece is not.
Our best performing A+ module is also the worst one to lead with.
The opening that wins isn’t the scroll stopper or the informative one. It’s the one almost nobody thinks to build.
I ran a brand I’ve used for five years through our new listing grader. It tied with its own knockoff.
We built a tool that grades an Amazon listing against our own library of 1,000+ shopper tests. I pointed it at a brand I love, put its closest lookalike beside it, and rebuilt the listing in the order
Amazon Just Gave Every Brand Access to Data I’ve Only Seen Inside Their Certification Program
A new AI tool inside the Storefront builder is quietly handing out benchmark data Amazon used to keep behind closed doors.
I asked a friend to roast three supplement bottles. He found the same mistake on all three.
Max Sigurdson-Scott (Selling From the Beach) on why ALL CAPS packaging text is quietly costing you the click, plus what our own testing says about it.
They thought his couscous was a milk
Last month, I went full nerd and did something I’d been wanting to do for years.
Split testing puts you ahead of almost every brand on Amazon. It still won't catch this.
If you’re already split testing, you’re ahead of almost everyone. Here’s the check even testers skip.