Your hub for small business marketing and marketing case studies.
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We’re going to end our AI blog series with the ins and outs of using AI without falling into the uncanny valley, and take advantage of the full potential of this technology like the smartest brands are doing now.
TL;DR AI tools are transforming marketing production, but hyper-realistic visuals can backfire when they fall into the uncanny valley: The unsettling feeling people get from almost-human images.
The ever-growing need of putting out content to not be forgotten by the algorithms made the surge of AI tools feel like a heaven-sent way to scale production and make marketing smarter, faster, and more efficient.
AI has taken the world by storm and has permeated many areas of our lives, including marketing. On the bright side, brands now have a deeper knowledge of what their audience needs or wants to see and can adjust their strategy in real time. On the darker side, there's a lack of transparency, consumer manipulation and deception, privacy issues, and crappy, robotic content. Go to our blog to explore…
Kim Kardashian is a marketing (and business) genius. But this wasn’t always the case. Let's explore Kim K's business failures and what we can learn from them.
Whether you love her or hate her, you’ve got to admit our Kim Kardashian knows marketing. To prove our point, we explore the deal between her loungewear brand Skims and the luxury brand Fendi, to launch a capsule collection in 2021.
We’ve discussed the importance of a strong small business brand extensively, but even the most solid and recognizable brands need tweaks every once in a while.
K-pop Demon Hunters took the world by surprise, becoming a viral success that even Netflix and Sony Pictures didn’t anticipate. Discover how this unexpected hit inspired quick marketing pivots, new product strategies, and valuable lessons in managing unexpected demand.
Businesses rise and fall with credibility. In this article, we explore how Trisha Paytas’ career illustrates the risks of building a brand tied to personal reputation, and what small business owners can learn from her story about maintaining trust, authenticity, and credibility in branding.
Discover why loyal customers are more than repeat buyers: they’re brand advocates who spread the word and fuel your business growth.
