Designers, the real threat today is not AI replacing you. It is...
Why (in-house) designers can’t keep up with AI hype and endless deadlines
The Edit
An every-now-and-then newsletter about design, branding, marketing and how designers can grow in in-house teams. For my paid subscribers, I share monthly creative boosters, exclusive content and a growing library of resources.
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Latest episodes
The ASCII Playbook in 2025/26
What’s driving the trend, how brands are using it, and an AE project to play with
Kill deck chaos: the only system you’ll ever need (+full Figma template)
Present smarter, get buy-in faster, and build brand decks that make you unstoppable
Experience is 2025's new brand guideline
Why experiential pop-ups are the new logo drop (and how to design one that actually builds equity)
The invisible work of brand designers: what no one tells you
7 invisible muscles every brand designer needs and why they matter
⚡️Monthly (creative) Booster [𝙼̶𝚊̶𝚢̶ 5 June]
Your creative ☕︎espresso shot for discovering the latest news, hand-picked design projects and cool resources out there
Keeping Up with the Kreatives
Because Pinterest shouldn't be your "inspiration site"
⚡️Monthly (creative) Booster [28 Apr.]
Your creative ☕︎espresso shot for discovering the latest news, hand-picked design projects and cool resources out there
I created an AI animated illustration ad in 4h. Here's how I did it.
Speed up your ideation process with my personal workflow
Designers, let's master the newest GPT4o image generation
A guide for creatives who want more than copycat pictures
Trend-jacking is cringe. Culture-tapping is strategy.
Culture-tapping is the secret sauce behind 2025’s most talked-about campaigns. Here’s how it actually works.
What Severance (season 2) teaches us about design
A deep-dive into branding, space, cinematography, and product through a design lens
Design critique: What Claude.ai’s campaign missed—and how I’d fix it
Marketing 101: Awareness campaigns and how to design yours
⚡️Weekly (creative) Booster [4 Dec.]
Your creative ☕︎espresso shot for discovering the latest news, hand-picked design projects and cool resources out there
The handwritten font trend: why everyone’s obsessed and how to make your own for free (.otf)
Why handwriting fonts are trending everywhere? + Learn how anyone can create their own in minutes, without any fancy tool.
⚡️Weekly (creative) Booster [25 Nov.]
Your creative ☕︎espresso shot for discovering the latest news, hand-picked design projects and cool resources out there
My social media design sizing kit
Sharing my cheatsheet for social media design sizes
Steal My Deck Design Formula😮💨 (now on GSlides+PPT!)
Grab the templates below!
Creative Block? No, thx!
Steal my go-to online pages for inspiration on any project
Do You Want to See Magazines Like a Designer?
Learn some of the terms designers use in editorial design