What Listening Has Taught Me About Predicting What’s Next
A community first approach to co-creation
Brieane’s Substack
My personal Substack
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The Leadership Conversation We’re Not Having
Why the age of AI is making human judgement, cultural intuition, and conviction more — not less — important.
Denim Starts Here
A behind-the-scenes look at how Pacsun approached Back-to-School 2026 through the lens of denim, design, and youth culture
AI Changes the Tools. Trust Changes the Outcome.
In an era of infinite content, trust becomes finite.
Purpose vs. Performance
Why I’ve never believed leaders have to choose.
The Paradox of Authorship
What launching Co-Created at the Metropolitan Museum of Art taught me about ownership, stewardship, and the stories we write together.
Why a Sitting CEO Launched Her Book on Tik Tok
What BookTok taught me about culture, leadership, and proximity
Reimagine, Together
Yesterday, I stood in a room with more than 800 women at the Women in Retail Circle Summit 2026 in Miami.
Inside the locker room with (Co) Created during draft week with the LA Rams
What It Actually Takes to Lead a Brand Built on Youth Culture
There’s a version of leadership that assumes you can understand the future from a distance.
AI is Already Basic. That’s Not the Story.
A recent piece from Vogue Business by the brilliant Hilary Milnes probes whether AI is becoming “basic.”
Why Vintage, Why Now
PS Vintage has been building online for some time.
Festival Season Isn’t Marketing. It’s Market Formation.
Festival Season Isn’t Marketing.
CEO Mindset
When leadership shifts, you can feel it in the room
Most Leaders Agree on the Future. Almost None Are Built for It.
Why most organizations agree with change and still can’t execute it.
(Co) Created
When the Ideas Become Physical
Hearing the Story of (Co)Created Out Loud
What it was like stepping into the studio to narrate the story behind Pacsun’s transformation.
The Mall Isn’t Dead. Gen Z Just Redesigned It.
For years, the narrative around retail felt settled.
Depth Is a Leadership Strategy
Power of (Co) Creation
Culture is Not a Campaign: it’s an Operating System
What Culture Looks Like as an Operating System