How Venues Everywhere are Adapting for Immersive Experiences
Plus: Stadiums of the future, venues from the past, and dining like never before.
The Experience Report
Your weekly dose of experiential news, activations, and exhibits from inside the trenches at Bridgewater Studio.
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Latest episodes
What Actually Makes an Experience Immersive?
Plus: A gamer's paradise, cowboy deliveries, and spoon dropping performances.
Why Museums are Breaking Their Own Rules
Plus: Museums as social hubs, after-dark experiences, and hospitality destinations.
Why Pop-Ups are Anything but Temporary
Plus: Gen Z customizations, Cannes activations, and World Cup fever.
These Museums are Taking Control of Their Future. Here's How...
Plus: London's pigeon poo, Hollywood's Ice Age, and Versailles on AI.
Why Brands are Flocking to Experiential IP
Plus: Taco Bell weddings, Pokémon airports, and Lamborghini's surprising new market.
What's Old is New in Experiential Design
Plus: Bringing back a sci-fi epic, an iconic stunt man, and a legendary concert.
Weird, Wild & Wonderful Immersive Experiences
Plus: Experiential bathing, immersive crime, and messing with your mind.
Will Your Brand Pass the Authenticity Test?
Plus: IBM knows how to party, Verde Farms has nothing to hide, and Stagecoach is a battle of the brands.
Experiential is the New Normal. Now What?
Plus: EVO's mega movie theater, Coachella's experiential explosion, and Miami's most unique event venue.
Experiential Retail is Having a Moment
Plus: Disney's retail reboot, AI stores, and the "Kidult" factor
How the Best Experiences Earn Repeat Visits
Plus: Next-level views in NYC, record crowds in Seoul, and the real reason guests return.
Children's Museums Face Their Biggest Test
Plus: Fierce competition from the Squiggleverse, adventure parks, and kid-first hotels.
What Experiential Guests Really Want
Plus: Sony hits the road, Cîroc gets sporty, and Harry Potter measures your emotions.
What Separates Great Experiences from the Rest
Plus: Wooing bartenders, revolutionizing tenpin, and gamifying roller coasters.
What Makes a "One-of-a-Kind" Experience?
Plus: World's Fair fever, immersive futurism, and secret laboratories.
The Borderless Experience Economy
Plus: AI's new threat, Broadway's new format, and VR's new model.
With Experiential Design Comes Responsibility
Plus: Amsterdam's museum challenge, Picasso's immersive debut, and farewell to camel treks.
The Age of "Experience Intelligence" is Here
Plus: Top Olympic experiences, 3D without wearables, and microscopic art.
The First Rule of Experiential Design
Plus: Legoland's brilliant strategy, Australia's brand playground, and PNC's mullet mania.