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Banking on Growth

This is the place for credit unions and banks to come learn about customer acquisition, retention, and marketing to the masses.

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Debbie 1H Update: Halfway to 1m Users

Debbie reaches 450k lifetime users, launches Money Moves, and is fighting the sports betting epidemic

Q1 2026 Update: Rewards 2.0 Launched

Debbie announced $5.3m seed round, launches Rewards 2.0, and grows to 350k lifetime users

Get Early Access: 2026 Member Acquisition Cost Report

Complete the 5 min anonymous survey for early access.

Debbie 2025 Year in Review 💸: 200% Member Growth

A time to reflect on this year...

Playbook: How Chime is Stealing Your Members

How a digital neobank grew to 8.6m+ members, profitably

Q3 Updates: Debbie Selected as Top 100 Fintech

This last quarter, we were selected as a Top 100 Fintech, more than doubled our user base since a year ago. Delinquencies are at an all-time high, and we're geared up to solve this.

Q2 2025 Update: Debbie Grew 50%

In today's issue: student loan delinquency at 30%, our new AI-matching, and Rewards 2.0

Debbie May 2025 Update: 50% of Americans are Using Cash Advance

More Americans are utilizing cash management tools than ever before.

April 2025: Debbie Reaches 100k Users

In this month's digest, we'll discuss our growth, and how your digital account opening is killing (or driving) your growth.

Debbie Q1 2025 Update: 2 IPOs and 2 Acquisitions

The low/moderate-income consumer banking landscape heats up, Debbie launches with Chartway, Rize, and Royal CU through Filene, and our MAC report is live.

Debbie 2024 Year in Review 💸: 500% Member Growth

Debbie 2025 Outlook, Cheers to 2024 📅

Debbie November 2024 Update: 40% of Execs Don’t Know Acquisition Costs🚨

Last month we started to ask CU and community bank execs what their account acquisition costs were - surprisingly, many of them just didn't know.

Coming soon

This is Banking on Growth.