A year ago, we published our first Financial Services Marketing and Acquisition Report in Q1 2025, which found that the average member acquisition cost (MAC) was ~$498 and 40% of executives didn’t know their own MAC.
The report dove into avg. account opening costs, the most cost-effective and utilized channels, and ways to think about making your marketing spend more efficient - we had over 50 CU execs participate, and over 100 people attend our webinar.
nach·es. noun: nachas Nachas is a Yiddish word meaning that you are happy and proud, especially of someone’s accomplishments.
2025 Year in Review:
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