Authors

Subscribe:.rss.atom.json.md

Publishes 1 feed

• The Sponsorship Effect

  Marketing science and evidence applied to how sport sponsorship is planned, activated and proven. By Rory Natkiel, founder of Box Count, for anyone who wants to make more confident sponsorship decisions.

  11 posts · theirs

Lately

• The Hall of Fame: Mars x NASCAR

  The Sponsorship Effect · 2026-08-21

• The game was always gone

  The Sponsorship Effect · 2026-08-12

• Brand trust and sponsorship: the complete guide

  The Sponsorship Effect · 2026-08-04

• Summer update ⛱️

  The Sponsorship Effect · 2026-07-31

• In defence of awareness

  The Sponsorship Effect · 2026-07-14

• Thirty years of shirts (Part 2)

  The Sponsorship Effect · 2026-07-09

• Podcast: The Business of the World Cup with Carla Bilche

  The Sponsorship Effect · 2026-07-01

• Thirty Years of Shirts

  The Sponsorship Effect · 2026-06-25

• How big thinking leads to more effective sponsorship

  The Sponsorship Effect · 2026-06-19

• The Hall of Fame: adidas x FIFA

  The Sponsorship Effect · 2026-06-10

• The myth of the B2B Customer

  The Sponsorship Effect · 2026-06-03

Everything on this page was read from markup Rory Natkiel published — a rel="me" link, an h-card, or the feed’s own author element. Nothing was inferred from anywhere else. To correct or remove it, get in touch. Machine-readable: JSON