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• C-Suite Blues

  Leadership challenges and opportunities for media C-Suite executives

  10 posts · theirs

Lately

• Who Murdered Madison Avenue? WARC Put the Question to Michael Farmer in a Wide-Ranging Interview

  C-Suite Blues · 2026-08-11

• To Get to Where You Want to Go, You Need to Know Your Starting Point

  C-Suite Blues · 2026-08-06

• Hey, Madison Avenue! Charge for your Outputs, and Price on Outcome Success

  C-Suite Blues · 2026-07-29

• Two Possible Outcomes for Madison Avenue -- and Only One of Them is Desirable

  C-Suite Blues · 2026-07-14

• Now, More than Ever, Madison Avenue Needs Unified C-Suite Leadership for Strategic (not Tactical) Transformations

  C-Suite Blues · 2026-07-06

• A Positive Game-Plan for Procurement

  C-Suite Blues · 2026-06-17

• Advertisers Have Always Paid for Outputs. They Have Not Known the Prices. This Problem Is Easily Solved

  C-Suite Blues · 2026-06-01

• You Can't Price Outcomes Without Documenting and Measuring Scope of Work Deliverables

  C-Suite Blues · 2026-05-11

• Advertiser-Agency Relationships Have Become Too Combative, and No One Benefits

  C-Suite Blues · 2026-04-28

• Creative Agencies and Procurement Have Struggled for Years Over Fees that Ignore SOW Size and Complexity. This Problem Can Now Be Fixed

  C-Suite Blues · 2026-04-22

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