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• The Long Play

  Smart takes on the business of sport.

  10 posts · theirs

Lately

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• 📺 Sky Just Bought ITV for £1.6bn. Here's What It Means.

  The Long Play · 2026-08-03

• 🇪🇸 Spains Global Sporting Dominance

  The Long Play · 2026-07-27

• 🥇The Olympics Has Entered The Athlete Pay Debate

  The Long Play · 2026-07-06

• 🎾 Novak Djokovic Tried... and Failed to Change Tennis

  The Long Play · 2026-07-01

• 🏏 Ben Stokes Most Lucrative Chapter Starts Now

  The Long Play · 2026-06-29

• 🧠 Gareth Bale's New Business Is Bigger Than Football

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• 🎲 A Football Club Spent €1m on Kalshi to Hedge Relegation

  The Long Play · 2026-06-15

• ⚽️ The Financial Winners and Losers of the Football Season

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