🗞️ Two Minute Papers: Yet Another Update
Hi, it’s Khushi.
toption.org
I'm constantly trying to beat the status quo when it comes to marketing and growth. This newsletter is a curation of my curious nature.
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🗞️ Two Minute Papers: 9 months later..
Which is almost like a century in newsletter days..
Blinkit against Amazon
A counterintuitive way to increase retention
Never market alone to get to millions of users and several Fortune 500 companies
My takeaways of the three years at Streamline: a bootstrapped, calm SaaS company.
How to reduce churn rate (by a lot) in SaaS?
Reducing churn at a SaaS company with A/B tests, product education, and onboarding.
PLG Examples: Watermarks
Well, watermarks don't need to have a singular edge case. That they could still be added to users who've paid you money in order to... remove watermarks.
Zombie Users and Subscription Health
Zombie users are paying subscribers who pay you but don't use your product. Here's how to calculate Zombie users in Mixpanel and take action.
Why do CMOs/Head of Growth have the shortest tenure?
"Hey, we've built this, now let's get customers."
Simple guide to running your first in-product A/B test
How I went from 0 to 1 running my first in-product A/B test. Three options for you to get started.
Instant app. No homepage
How did our homepage evolve over time and why did we finally drop it? What do companies like Instagram and Linkedin know that we don't?