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• toption.org

  I'm constantly trying to beat the status quo when it comes to marketing and growth. This newsletter is a curation of my curious nature.

  10 posts · theirs

Lately

• 🗞️ Two Minute Papers: Yet Another Update

  toption.org · 2025-12-20

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  toption.org · 2025-01-30

• Never market alone to get to millions of users and several Fortune 500 companies

  toption.org · 2024-08-08

• How to reduce churn rate (by a lot) in SaaS?

  toption.org · 2024-07-29

• PLG Examples: Watermarks

  toption.org · 2024-07-29

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  toption.org · 2024-07-29

• Why do CMOs/Head of Growth have the shortest tenure?

  toption.org · 2024-07-29

• Simple guide to running your first in-product A/B test

  toption.org · 2024-07-29

• Instant app. No homepage

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