# toption.org

I'm constantly trying to beat the status quo when it comes to marketing and growth. This newsletter is a curation of my curious nature.

Page: <https://rssamplifier.com/toption-substack-com>  
Feed: <https://rssamplifier.com/toption-substack-com.md>

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## [🗞️ Two Minute Papers: Yet Another Update](https://toption.substack.com/p/two-minute-papers-yet-another-update)

_2025-12-20 · Khushi Lunkad_

Hi, it’s Khushi.

## [🗞️ Two Minute Papers: 9 months later..](https://toption.substack.com/p/two-minute-papers-sept-2025)

_2025-09-25 · Khushi Lunkad_

Which is almost like a century in newsletter days..

## [Blinkit against Amazon](https://toption.substack.com/p/jan-2025)

_2025-01-30 · Khushi Lunkad_

A counterintuitive way to increase retention

## [Never market alone to get to millions of users and several Fortune 500 companies](https://toption.substack.com/p/streamline-growth-story)

_2024-08-08 · Khushi Lunkad_

My takeaways of the three years at Streamline: a bootstrapped, calm SaaS company.

## [How to reduce churn rate (by a lot) in SaaS?](https://toption.substack.com/p/reduce-churn-rate-saas)

_2024-07-29 · Khushi Lunkad_

Reducing churn at a SaaS company with A/B tests, product education, and onboarding.

## [PLG Examples: Watermarks](https://toption.substack.com/p/watermarks)

_2024-07-29 · Khushi Lunkad_

Well, watermarks don't need to have a singular edge case. That they could still be added to users who've paid you money in order to... remove watermarks.

## [Zombie Users and Subscription Health](https://toption.substack.com/p/zombie-users)

_2024-07-29 · Khushi Lunkad_

Zombie users are paying subscribers who pay you but don't use your product. Here's how to calculate Zombie users in Mixpanel and take action.

## [Why do CMOs/Head of Growth have the shortest tenure?](https://toption.substack.com/p/short-tenures)

_2024-07-29 · Khushi Lunkad_

"Hey, we've built this, now let's get customers."

## [Simple guide to running your first in-product A/B test](https://toption.substack.com/p/in-product-ab-test)

_2024-07-29 · Khushi Lunkad_

How I went from 0 to 1 running my first in-product A/B test. Three options for you to get started.

## [Earn crypto for idle GPUs (Sponsored)](https://crawlproof.com/a/pDycfeSSm7cW)

_2024-07-29 · **Sponsored**_

Run one CLI, host Qwen/Llama/Mistral, and earn BTC, ETH, SOL, or USDC

## [Instant app. No homepage](https://toption.substack.com/p/instant-app-no-homepage)

_2024-07-29 · Khushi Lunkad_

How did our homepage evolve over time and why did we finally drop it? What do companies like Instagram and Linkedin know that we don't?