🗞️ Two Minute Papers: 9 months later..

Hi guys, it’s been a while!

It’s been 9 months since I last sent an email, which is WILD haha. Like a century in newsletter days.

But thankfully, I’ve got some cool new case studies to share:

1. I ran a programmatic SEO project:
   High scale, hundreds of thousands of pages, with Google Search Console sending milestone emails every other day. Crazy! I documented it here.
   

2. Reflections on solving churn for the past 2 years:
   It distills everything I’ve learned from pattern-matching data across companies like Notion, Calendly, Superhuman, and many others. Casual, brain-dump format. Journaled here.

Besides these, I also wrote some other articles that aren’t my typical case studies:

1. Localize like Netflix, Canva and Big Mac:
   I created three calculators where you can input your monthly price, and it’ll throw out price ranges for 50+ countries. Very fun! Did you know that Canva is $0.88/month is Uruguay? And $45/month is Costa Rica. And Switzerland pays 10x more than what Pakistan pays for Netflix? Play here.
   

2. Apple vs Windows:
   I bought both. I can’t believe I got around in tech for so long without having access to both ecosystems. Apple’s products are so easy to buy! And Windows makes it so hard to shop for a laptop. Learned a lot and thought I’d share it here.
   

3. A non-work inspiration log:
   …of things that inspire me beyond work-stuff. Links are here :)

Thanks for sticking by! I guess not sending an email keeps unsubscribe rates to a bare minimum. New growth hack discovered?

Best,
Khushi