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Because the wine industry needs muckrakers too—By Tom Wark

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The Stingiest and Most Miserly Wine Critics

An Explanation For Wine Reviews Sans Price

The Whiplash of Alcohol Research Continues

Newest study reports wine lowers risk of heart disease by considerable amounts

Alcohol, Society and the Pursuit of Backseat Sex

An investigation into what got us here.

At the Risk of Torturing a Metaphor, The Herd May Be Turning on Neo Prohibitionism

...and how to motivate the steers to chase the heifer.

On Declining Per Capita Wine Consumption: Are We Reliving 1986 or 1993?

Is it just the beginning or the beginning of the end? Or something else?

Whales, Assholes, and the Truth About Buyers of Top Napa Valley Wines

An ongoing study of buyers of Expensive Napa Valley wine needs (some of) you!

How To Trick Wine Drinkers into Reading Substantial Wine Writing

A little bait and switch would benefit everyone

Group 1 Gaslighting—Weaponizing Science to Scare Wine Drinkers

Did someone get fired for gaslighting about tobacco, asbestos and alcohol?

In Praise of Bias in Wine Reviews and Writing

Don't be objective. We have machines for that.

The Best Wine-Related Click Bait AI Can Buy

The allure of clickbait and reasons to support the real writers.