Confirmshaming a machine
The tricks that preyed on human feeling are dying. The ones dressed as facts are getting stronger.
The Unconscious Consumer
The Unconscious Consumer examines the invisible machinery of influence: how design, defaults and dark patterns shape what we buy, click and believe without our noticing.
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Latest posts
Acquired taste, literally
You think a recommendation engine found your taste. It may have built it.
The Unpriced Discount
The case for treating an underpaid star, or a cheap hire, as a bill you've deferred rather than a discount you've banked.
The Unlearning Curve
The novice was never the one at risk. When mastering a tool stops being necessary, it's the expert's fluency that gets marked to zero.
Repriced Overnight
Your tools didn’t get worse. You just met something that made them look it.
Why Product Teams Misunderstand Their Customers
Companies have more behavioural data than ever...and still misunderstand their users.
February's Over. The Gym Is Empty Again.
How the gap between what we say we’ll do and what we actually do shapes decisions, from gym habits to product strategy.
Coming soon
This is The Unconscious Consumer.