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SWCEO's Substack

SWCEO's Substack

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Why I Am Being Strategic About Losing IG Accounts

Platforms move before governments finalize anything. Craigslist proved it. Banks proved it. Instagram is proving it right now. Here is what to watch

I live with my in-laws, my address is not up for discussion

Amazon removed its most important wishlist privacy protection on March 25,2026. This is what it means for anyone in our position and the tool I switched to

I stopped taking fan silence personally, here is how

Silence is not rejection and rejection is not a verdict on your worth. I have to keep reminding myself of that too.

The Uber conversation that built GPTease turns 2 today

Two years ago I was told no by every AI tool I tried. Here is what I built in the back of an Uber in Lisbon because nobody else would fix it.

What carrying this work alone actually costs you

The stigma of this work does not just affect how the world sees you, it affects how you move through it

The fan who talked about another model for years became my biggest whale

Retention is not a content problem, it is a relationship problem. Here is the 4 yr fan story that taught me the difference and rewired my whole business

you are not behind, you are mid-sacrifice

Year one was survival, not strategy. Here is what I sacrificed to build this business and what I wish someone had told me before I started

We were talking about business and she accidentally described my entire year

Sarah Loverays said something at XBIZ Miami that cracked me open about hustle culture, intuition and adjusting your sails

Adult content now gets zero reach on X

You were never shadow banned on X, you were excluded by design. Here is what X's public algorithm code actually says about adult content and how to work around it.

The most expensive belief you are carrying in your business right now

You have been doing the work of a CEO this entire time. Here is the identity shift that changes how you price, plan and build your creator business.