Why Do We Still Default to Free Trials?
The hidden costs of “free” in subscriptions, and why $0.99 may be a smarter entry point.
Perch Point
I'm Nicole Weiss, founder of Brass Finch. I write about marketing strategy and what makes growth actually work. Before consulting, I led marketing and retention at brands like Audible, Macy's, SirusXM, Clinique and more.
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